Rene Hermes is responsible for all aspects of marketing of CoreMedia, including strategy, corporate communications, product marketing, channel management, and field marketing. Rene brings more than 15 years international marketing and business development experience to the company. Prior to CoreMedia, Rene held senior global executive management positions at Definiens (German start-up), Genesys Telecommunications Laboratories (USA, California, part of Alcatel-Lucent), and Progress Software (USA, Massachusetts). Consumers use several sources of information before making purchase decisions – they may seek independent opinions, speak to customer service agents, or examine goods physically. And they are accessing information via myriad touchpoints, including mobile devices, social networks or company websites. Companies recognize this, but consumers consistently rate satisfaction levels for cross-channel experiences as poor, so there is a disconnect. It is hard enough to ensure that a website delivers an excellent user experience. When you factor in the vast number of web-enabled mobile devices, companies face a huge challenge in creating a consistent and personalized experience for every user. Social media adds additional touchpoints, and complexity. Organizations that succeed in integrating their communications across all channels can then customize their approach to each specific user, creating the most powerful form of personalization. This ensures that…

Daniel O’Leary is the Vice President of Global Solutions for LincWare LLC , an electronic forms and document assembly company that specializes in replacing paper forms with dynamic, electronic forms that integrate with a wide variety of ECM systems. He is an AIIM Ambassador, and active member of the Los Angeles chapter. You can follow him on twitter at http://twitter.com/dankoleary. 8 Reasons to Abandon Paper Signatures Forever 1 — The law is on your side. Digital signatures are as legally binding as a physical, hand-written signature in every circumstance where a signature is required. The E-SIGN law and the Uniform Electronic Transactions Act are supported by the federal government and have been adopted by 47 states. It clearly states “(c) If a law requires a record to be in writing, an electronic record satisfies the law” with the purpose “to facilitate and promote commerce and governmental transactions by validating and authorizing the use of electronic records and electronic signatures.” Further refinements by the EU, PIPEDA and the FDA recommend making sure the signature is unique to the signer, and that the signer’s identity is linked to the document. When combined with good governance and unalterable file formats, you can easily…

Today’s guest post was a group effort by some of the folks at Iron Mountain. Iron Mountain is a world leader in information management services, assisting more than 140,000 organizations in 39 countries on five continents with storing, protecting and managing their information. Iron Mountain currently safeguards and provides access to more than 425 million cubic feet of paper records, 10 billion emails, 65 million computer backup tapes, 2.5 million PCs and 20,000 servers. Iron Mountain was a sponsor of our Spring ECM seminar series; this was the topic they addressed in the seminars. Registration is already open for the Fall Series: Sep 14 2010 Atlanta, GA Sep 16 2010 Washington, DC Sep 22 2010 Toronto, ON Sep 28 2010 Boston, MA Sep 30 2010 New York, NY Oct 5 2010 Minneapolis, MN Oct 7 2010 Chicago, IL 8 Reasons to Outsource Document Management When confronted with information management challenges, many organizations operate on a reactive basis—developing ad hoc solutions to specific problems as they arise. And because of this, many document management programs are rife with duplicate capabilities, non-standard approaches and process inefficiencies. The result is that companies are becoming exposed to unnecessary risks and costs and missing out…

Just to give blog readers the inside track, I’m working on the 2nd editions of our current e-books… 8 Things You Also Wanted to Know About SharePoint — But Were Afraid to Ask (2nd edition!) 8 Reasons You Need a Strategy for Managing Information — Before It’s Too Late (2nd edition!) 8 Secrets of an Effective Content or Records Management Implementation (2nd edition!) …and some brand new ones… 8 Things You Need to Know About Social Computing and Content Management 8 Things You Need to Know About Getting Rid of Paper (The full set of 8 things posts is available on the DIGITAL LANDFILL blog.) Anything missing? Anything you’d like to see? Post a comment… Looking for content for your web site or blog? Feel free to post these lists — no charge — just copy and paste! 8 Things You Also Wanted to Know About SharePoint — But Were Afraid to Ask (2nd edition!) 8 Ways to Control Your SharePoint Infrastructure 8 Things to Consider When it Comes to Getting Paper into SharePoint 8 Things You Need to Know About Taxonomy, Metadata and Information Architecture in SharePoint 2010 8 Features in SharePoint 2010 That Rock 8 Reasons SharePoint looks…